FTC Probes Into AI-Driven Surveillance Pricing Mechanisms

FTC Investigation Overview

The Federal Trade Commission (FTC) has launched a thorough investigation into practices known as 'surveillance pricing.' This strategy links pricing adjustments directly to data gathered from customer behaviors and profiles.

Focus of the Probe

• The agency is scrutinizing how companies, including Mastercard and JPMorgan Chase & Co, use artificial intelligence in developing pricing strategies.
• Key concerns revolve around potential manipulation of prices based on sensitive consumer data.

Conclusion

This investigation highlights the growing intersection of AI technology and pricing strategies. As the FTC examines these practices, it underscores the need for regulations ensuring that consumers are treated fairly in this digital age.