Turner Sports Unveils Competitive NBA Broadcast Deal amidst Amazon's $1.8 Billion Offer
Tuesday, 23 July 2024, 06:56
Turner Sports and NBA Broadcasting
Turner Sports has taken a decisive step by matching Amazon's ambitious $1.8 billion bid for NBA broadcasting rights. This development is a testament to the strength and resilience of traditional media, particularly under the leadership of industry figures like David Zaslav.
New Multi-Network Deals
- Continuation of TNT's iconic NBA coverage.
- Agreement set to take effect in the 2025-26 season.
- Potential for broader audience reach across platforms.
This partnership underscores the strategic maneuvers within the sports media industry, with Warner Bros. and Discovery positioning themselves alongside tech giants.
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