Google Reverses Decision on Chrome Cookie Removal
Tuesday, 23 July 2024, 00:04
Google's Cookie Policy Reversal
After a prolonged four-year effort aimed at improving online privacy, Google has decided to abandon its plan to remove third-party cookies from Chrome. This change follows intense opposition from advertisers and regulators, who raised concerns about the potential adverse effects on the digital advertising landscape.
Reasons Behind the Change
- Advertiser Opposition: Many advertisers argued that removing cookies would severely impact their ability to track ad performance and target audiences effectively.
- Regulatory Concerns: Some regulators expressed fears that such a move could lead to unintended consequences in the market.
In light of this, Google has indicated an intention to seek alternative solutions to enhance user privacy without destabilizing the existing advertising ecosystem.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.