Exploring Major ETF Trends for 2024: Insights from Eric Balchunas

Saturday, 20 July 2024, 10:00

In 2024, Eric Balchunas, a senior ETF analyst at Bloomberg Intelligence, predicts that major trends in the ETF landscape will be driven by 'Boomer Candy' and 'Hot Sauce' funds. These categories reflect a changing investor demographic and a new appetite for niche investments. Balchunas emphasizes the significance of understanding these trends to navigate the evolving financial markets effectively. The insights presented offer a valuable perspective for both seasoned investors and newcomers alike.
Seeking Alpha
Exploring Major ETF Trends for 2024: Insights from Eric Balchunas

Understanding ETF Trends in 2024

Eric Balchunas, senior ETF analyst at Bloomberg Intelligence, highlights key trends shaping the ETF market in 2024, particularly focusing on two distinct categories: ‘Boomer Candy’ and ‘Hot Sauce’ funds.

The Emergence of 'Boomer Candy' Funds

  • Consumer-focused investments appealing to the aging population.
  • Strategies emphasizing stable and popular consumer goods.

Understanding 'Hot Sauce' ETFs

  1. Niche investments catering to more dynamic market trends.
  2. Potential for high growth in specific industries.

Balchunas stresses the need for investors to adapt to these trends, as they indicate shifting priorities in investment strategies. Understanding these evolving categories will be crucial for effective investment planning in 2024.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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