Disney Enhances Streaming Engagement to Compete with Netflix
Wednesday, 17 July 2024, 17:45
Disney's Streaming Strategy
Walt Disney Co (NYSE:DIS) is taking significant steps to increase user engagement on its streaming platforms, including Disney+, Hulu, and ESPN+. The entertainment giant is rolling out new features designed to keep subscribers engaged for longer durations.
Focus on User Engagement Metrics
One of Disney's key focuses is a metric known as hours per subscriber, which aims to enhance viewer engagement across its services.
Competitive Landscape
- Disney sees Netflix (NASDAQ:NFLX) as the gold standard in streaming.
- CEO Bob Iger emphasizes the importance of developing technology to rival Netflix.
- The goal is to boost streaming profitability in a highly competitive market.
Conclusion
With these initiatives, Disney is positioning itself to better compete with Netflix and enhance its overall streaming earnings.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.