Pernod Ricard's Strategic Move: Selling Wine Brands to Focus on Spirits
Wednesday, 17 July 2024, 11:19
Pernod Ricard Focus Shift
Pernod Ricard, a Paris-based company, has decided to sell off major wine brands such as Jacob's Creek, emphasizing a strategic move towards spirits.
Strategic Prioritization
The company aims to concentrate on prominent spirit labels like Absolut and Beefeater, as well as champagne, redirecting its focus in the alcoholic beverages sector.
- Consolidating Portfolio: By divesting wine brands, Pernod Ricard intends to solidify its presence in the spirits market.
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