German Luxury Brands Adjust Pricing Strategies in Response to Fierce Competition in Chinese Auto Sector
Wednesday, 17 July 2024, 09:33
German Luxury Brands Adjust Pricing Strategies
BMW, Mercedes-Benz, and Audi have decided to reevaluate their pricing strategies in response to the competitive landscape of China's auto market. BMW's initial step of scaling back incentives has set the tone for this strategic shift, prompting other luxury brands to follow suit.
Impact of Strategic Shift
- BMW: Initiated the pricing strategy adjustment by reducing incentives.
- Mercedes-Benz and Audi: Subsequently mirrored BMW's move in a bid to stay competitive.
- Trend: Departing from the price war dynamics prevalent in the market.
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