V.F. Corporation's Strategic Move: Selling Supreme Brand to EssilorLuxottica for $1.5 Billion
Wednesday, 17 July 2024, 10:40
Strategic Deal between V.F. Corporation and EssilorLuxottica
V.F. Corporation (VFC) has agreed to sell its esteemed Supreme brand to EssilorLuxottica for a substantial $1.5 billion in cash. This move is poised to reshape V.F. Corporation's market presence and brand lineup.
Expected Market Closing and Reaction
The deal is set to conclude by the end of the year, with investors and analysts closely monitoring the transaction. Thus far, the market has responded positively to this strategic divestiture by V.F. Corporation.
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