EssilorLuxottica's Billion-Dollar Purchase of Supreme from VF Corporation Sends Ripples Through Market

Wednesday, 17 July 2024, 08:22

In a significant move, EssilorLuxottica has acquired the iconic Supreme brand from VF Corporation, leading to a drop in stock prices with implications for Ray-Ban and the eyewear industry. VF Corporation made the strategic decision to sell Supreme, recognizing the limited synergies with their portfolio.
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EssilorLuxottica's Billion-Dollar Purchase of Supreme from VF Corporation Sends Ripples Through Market

EssilorLuxottica's Acquisition of Supreme from VF Corporation

In a major development, EssilorLuxottica has purchased the renowned Supreme brand from VF Corporation, causing a stir in the market.

Stock Price Impact and Ray-Ban's Future

The acquisition has led to a decline in stock prices, particularly affecting the eyewear segment, including Ray-Ban.

Strategic Decision by VF Corporation

VF Corporation's choice to sell Supreme was part of a portfolio evaluation, acknowledging the lack of synergies within their existing assets.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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