Pernod Ricard Announces Sale of International Wine Brands to Australian Wine Holdco

Wednesday, 17 July 2024, 07:23

Pernod Ricard has reached an agreement to divest its key wine brands to Australian Wine Holdco Limited. The transaction involves the sale of strategic wine assets to a consortium of institutional investors. This move is expected to reshape Pernod Ricard's portfolio and enhance its focus on core business segments. The sale marks a strategic shift in Pernod Ricard's global wine operations, paving the way for new opportunities and growth.
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Pernod Ricard Announces Sale of International Wine Brands to Australian Wine Holdco

Pernod Ricard's Strategic Move

Pernod Ricard (PRNDY) has secured a deal to sell its international strategic wine brands to Australian Wine Holdco, an entity backed by international institutional investors.

Key Transaction Details

  • Strategic Decision: The divestment aligns with Pernod Ricard's focus on streamlining its business operations and optimizing its portfolio.
  • Consortium Acquisition: Australian Wine Holdco, consisting of institutional investors, will now take ownership of the wine brands.

This initiative by Pernod Ricard underscores a strategic realignment that aims to drive future growth and profitability.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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