Kraken Crypto Exchange Strengthens Global Presence Through New Partnership with Premier League Club Spurs

Tuesday, 16 July 2024, 12:30
Kraken has expanded its sports marketing efforts by signing a sleeve sponsorship deal with Premier League club Tottenham Hotspur, following a similar agreement with Atlético Madrid. This move strategically positions Kraken in the highly competitive English and Spanish sports markets, enhancing brand visibility and engagement. The collaboration underscores Kraken's commitment to global growth and diversification, leveraging the popularity and reach of top football clubs to reach a wider audience. With successful partnerships in two major European leagues, Kraken sets a precedent for innovation and strategic marketing in the cryptocurrency exchange industry.
CoinDesk
Kraken Crypto Exchange Strengthens Global Presence Through New Partnership with Premier League Club Spurs

Kraken Crypto Exchange Partners with Premier League Club Spurs

Last week, Kraken announced an equivalent deal with Spanish soccer team Atlético Madrid, meaning the company now has a presence in both England's Premier League and Spain's La Liga.

Key Points:

  • Kraken's Expansion: Signing a sleeve sponsorship deal with Premier League club Spurs
  • Diversification Strategy: Entering both English and Spanish sports markets
  • Strategic Branding: Leveraging top football clubs for enhanced visibility
  • Global Growth: Strengthening presence in major European leagues

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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