Impressive Surge in Low-Alcohol Beer Sales Coinciding with Euros Soccer Championship
Tuesday, 16 July 2024, 12:57
Surge in Low-Alcohol Beer Sales
There was an impressive 38% increase in sales of no and low-alcohol beer during game days of the Euros championship, according to Kantar.
Consumer Trend Towards Healthier Drinking Choices
The surge highlights a growing preference among consumers for healthier beverage options, signaling a shift in drinking habits.
Impact of Sporting Events on Beverage Preferences
The substantial increase in low-alcohol beer sales during the Euros demonstrates the influence of major sporting events on consumer choices and market demand.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.