Apple TV Plus Falls Behind Competitors with Only 11% User Adoption Rate
Tuesday, 16 July 2024, 01:10
Apple TV Plus Adoption Rate
MoffettNathanson's latest quarterly report highlights a concerning statistic regarding Apple TV Plus.
Low Usage Rate
Only 11% of U.S. households are utilizing Apple's streaming service.
This puts Apple TV Plus behind other major subscription services in the country.
As Apple seeks to establish itself in the competitive streaming market, this low adoption rate poses challenges for the platform's growth and market positioning.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.