Setting the Bar High: Vistar Media's Vistar Verify Program Enhances Inventory Quality in Canadian Out-of-Home Advertising

Monday, 15 July 2024, 13:02

Vistar Media's expansion of Vistar Verify to Canada introduces strict inventory standards for digital out-of-home advertising. This program empowers advertisers to assess and ensure high inventory quality across networks in the programmatic out-of-home marketplace. By establishing these standards, Vistar Media aims to elevate transparency and credibility in the Canadian out-of-home advertising landscape, providing advertisers with greater confidence in their campaigns.
Globenewswire
Setting the Bar High: Vistar Media's Vistar Verify Program Enhances Inventory Quality in Canadian Out-of-Home Advertising

Introduction

Vistar Media has announced the extension of its Vistar Verify program to Canada, bringing new inventory standards to the out-of-home advertising sector.

Program Details

  • New Standards: Vistar Verify offers a reliable evaluation system for inventory quality in digital out-of-home advertising networks.
  • Transparency: Advertisers gain the ability to assess the quality of available inventory, enhancing campaign effectiveness.

Conclusion: The introduction of Vistar Verify in Canada marks a significant step towards improving transparency and quality in the out-of-home advertising ecosystem.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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