Q2 Smartphone Market Growth Boosts Apple and Samsung Amid Premiumization Trend

Monday, 15 July 2024, 10:45

The Q2 of the smartphone market witnessed significant growth, with Apple and Samsung emerging as major beneficiaries of the premiumization trend. Both companies experienced a surge in sales, driven by a shift towards high-end devices. This growth indicates a favorable market response to premium offerings from key industry players, reinforcing their market dominance and profitability.
Investing.com
Q2 Smartphone Market Growth Boosts Apple and Samsung Amid Premiumization Trend

Q2 Smartphone Market Growth

The second quarter of the smartphone market showed a notable increase in sales.

Apple and Samsung Benefit

Apple and Samsung emerged as major winners, capitalizing on the premiumization trend.

  • Increased Sales: Both companies experienced a surge in sales.
  • Market Dominance: The growth solidified their market dominance.
  • Profitability: The shift towards high-end devices boosted their profitability.

This market response highlights the viability of premium products in the smartphone industry, signaling a promising future for Apple and Samsung.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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