Collaboration Between Criteo and Microsoft Advertising to Enhance Retail Media Landscape

Monday, 15 July 2024, 01:28

In a significant move towards bolstering the retail advertising sector, Criteo and Microsoft Advertising have joined forces. Microsoft Advertising is set to leverage Criteo's monetisation technology for its retailer clients, leading to a more integrated retail media environment. This partnership aims to drive growth and effectiveness within the retail media space.

LivaRava Finance Meta Image — Collaboration Between Criteo and Microsoft Advertising to Enhance Retail Media Landscape

Microsoft Advertising and Criteo Partnership

In an effort to enhance the retail media ecosystem, Microsoft Advertising has partnered with Criteo to optimize onsite media solutions.

Preferred Onsite Media Partner

Microsoft Advertising has chosen Criteo as its preferred onsite media partner, aiming to benefit retailer clients.

Unified Retail Media Ecosystem: Collaboration to create a cohesive retail media environment.
Enhanced Monetisation Technology: Leveraging Criteo's technology to drive growth and efficiency.

This alliance between Criteo and Microsoft Advertising signals a strategic move towards elevating the retail advertising landscape.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.