Burberry's Leadership Change Reflects Struggles with High-End Market Positioning
Monday, 15 July 2024, 07:49
Burberry Appoints New CEO Amid High-End Strategy Challenges
In a strategic move, Burberry announces Joshua Schulman as the new CEO, taking over from Jonathan Akeroyd.
The shift comes as the brand faces hurdles in its upmarket endeavors, emphasizing the need for fresh leadership to navigate challenges and drive growth.
Schulman's appointment signals Burberry's commitment to addressing performance issues and revitalizing its high-end positioning in the market.
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