Burberry Takes Drastic Measures as Sales Plunge Leads to Dividend Suspension

Monday, 15 July 2024, 06:47

In a significant move, luxury brand Burberry, under the leadership of Chief Executive Officer Jonathan Akeroyd, has decided to suspend dividend payments for the current financial year. This decision comes on the heels of a first quarter sales slump, with retail sales dropping by 22% to £458 million in the 13-week period ending on 29 June. The company anticipates reporting an operating loss for the first half of the year, signaling challenges ahead.
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Burberry Takes Drastic Measures as Sales Plunge Leads to Dividend Suspension

Burberry CEO's Announcement

In a recent development, Burberry's CEO Jonathan Akeroyd has taken a decisive step by announcing the suspension of dividend payments for the current fiscal year.

Sales Slump and Financial Implications

The luxury brand faced a significant setback with retail sales plummeting by 22% to £458 million in the first quarter, leading to the suspension of dividends.

  • Financial Impact: Operating loss expected for the first half of the year
  • Challenges Ahead: Comparable store sales declined as well

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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