Saudi Sovereign Wealth Fund Strikes Major Deal with Men's Tennis Tour
Wednesday, 28 February 2024, 15:57
Saudi Sovereign Wealth Fund Partners with Men's Tennis Tour
The Saudi sovereign wealth fund, PIF, has announced a groundbreaking partnership with the men's tennis tour. The PIF will take on the role of the official naming partner for the tennis tour's rankings and will also collaborate on ATP events held in key global cities such as Miami, Madrid, and Beijing.
Key Highlights:
- Strategic Partnership: PIF and men's tennis tour joining forces
- Official Naming Rights: PIF to be the official naming partner for rankings
- Event Collaboration: Partnership to extend to ATP events in major cities
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