Heytea, a Tencent-backed Tea Company, Expands to Paris with New Store
Heytea Expands to Paris
Heytea, a renowned tea brand supported by Tencent, has recently inaugurated its premier store in Paris, introducing its unique flavors to the European market. The move comes as part of the company's initiative to gauge and adapt to local tastes and preferences.
Vice-President's Strategy
According to the vice-president of Heytea, the company aims to utilize this store as a trial to understand customer preferences, address any operational challenges, and enhance the overall experience for patrons.
The emergence of Heytea in Paris underscores its commitment to exploring new territories and expanding its global presence, leveraging Tencent's backing for strategic growth.
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