Heytea, a Tencent-backed Tea Company, Expands to Paris with New Store

Sunday, 14 July 2024, 05:00

Heytea, a prominent tea brand supported by Tencent, has opened its first store in Paris just before the Olympics. The vice-president of the Shenzhen-based company expresses the goal of understanding and catering to local preferences through this venture, focusing on customer-centric improvements. This move marks a strategic expansion for Heytea, indicating its commitment to global growth in the beverage market.
South China Morning Post
Heytea, a Tencent-backed Tea Company, Expands to Paris with New Store

Heytea Expands to Paris

Heytea, a renowned tea brand supported by Tencent, has recently inaugurated its premier store in Paris, introducing its unique flavors to the European market. The move comes as part of the company's initiative to gauge and adapt to local tastes and preferences.

Vice-President's Strategy

According to the vice-president of Heytea, the company aims to utilize this store as a trial to understand customer preferences, address any operational challenges, and enhance the overall experience for patrons.

The emergence of Heytea in Paris underscores its commitment to exploring new territories and expanding its global presence, leveraging Tencent's backing for strategic growth.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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