Using Watermarks in AI Content to Tackle the Deepfake Challenge

Friday, 12 July 2024, 23:13

Nasscom proposes the use of watermarks in artificial intelligence content as an effective measure to identify and combat the proliferation of deepfakes. By incorporating watermarks in AI-generated materials, the risk of false information dissemination and the manipulation of media content can be significantly reduced. This strategy aligns with the ongoing efforts to enhance content authenticity and combat the negative impacts of deepfakes on digital information integrity and trustworthiness.
Indiatimes
Using Watermarks in AI Content to Tackle the Deepfake Challenge

Preventing Deepfakes with Watermarks

Nasscom recommends incorporating watermarks in AI content to combat the rise of deepfakes in the digital landscape. This proactive approach aims to safeguard information integrity and prevent the spread of misinformation.

Benefits of Using Watermarks

  • Enhanced Identification: Watermarks facilitate easy detection of altered or fake content.
  • Increased Trust: Implementing watermarks builds credibility and authenticity in AI-generated materials.

By strategically integrating watermarks, the risks associated with deepfakes can be mitigated effectively, contributing to a safer online environment.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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