Harley-Davidson's Strategy to Target Mature Customers Amid Market Challenges

Friday, 12 July 2024, 13:00
Harley-Davidson is making a strategic shift towards catering to older consumers in an effort to overcome recent market hurdles. The company is focusing on appealing to mature riders to sustain its position in the industry, aiming for long-term success. By embracing this demographic, Harley-Davidson is betting on the loyalty and purchasing power of the older generation to ensure its future growth and relevance in the market.
The Wall Street Journal
Harley-Davidson's Strategy to Target Mature Customers Amid Market Challenges

Harley-Davidson's Strategy Shift

Harley-Davidson is changing its approach to target older consumers to address market challenges.

Mature Customer Focus

The company is now emphasizing the importance of mature riders to secure its market position.

Long-Term Success

By betting on the purchasing power and loyalty of older consumers, Harley-Davidson aims for sustainable growth.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.

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