Elon Musk's ExTwitter and the Issues Surrounding Brand Safety

Thursday, 11 July 2024, 22:17

Elon Musk's ExTwitter platform repeatedly fails to uphold brand safety promises, leaving advertisers questioning its credibility. Despite Musk's disinterest in prioritizing brand safety, advertisers continue to be deceived. The ongoing situation sheds light on the challenges of ensuring a safe advertising environment on ExTwitter.
Techdirt
Elon Musk's ExTwitter and the Issues Surrounding Brand Safety

Elon Musk's ExTwitter Exposed

The famous line is "Fool me once, shame on you. Fool me twice, shame on me." But what do you call it when Elon Musk fools advertisers over and over again into believing that ExTwitter will protect their brand safety, despite making it clear that he has no interest in doing so? At this point,...


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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