BC.GAME Announces Major Partnership with Leicester City in Multi-Million Dollar Agreement

Thursday, 11 July 2024, 10:17

BC.GAME has inked a lucrative deal worth $40 million to become the principal partner of Leicester City. This strategic partnership signifies a significant move for both entities, combining sports and iGaming for mutual benefit and growth. The agreement highlights the increasing trend of collaborations between sports teams and online gaming platforms, showcasing the evolving landscape of sponsorship deals in the modern era. With BC.GAME's substantial investment in the partnership, Leicester City secures a prominent position in the iGaming sector, enhancing its brand visibility and revenue streams.
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BC.GAME Announces Major Partnership with Leicester City in Multi-Million Dollar Agreement

BC.GAME Signs $40 Million Deal as Principal Partner of Leicester City

BC.GAME, the iGaming platform, has announced a major partnership agreement with Leicester City, a significant move involving a multi-million dollar deal.

Key Points:

  • BC.GAME partners with Leicester City in a $40 million deal.
  • The agreement signals a strategic alliance between sports and iGaming sectors.
  • Increasing trend of sports teams collaborating with online gaming platforms.

This partnership showcases a noteworthy development in the sponsorship landscape and underlines the value of cross-industry collaborations in enhancing brand visibility and revenue generation.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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