Etsy Shifts Focus with New Product Categorization Strategy
Tuesday, 9 July 2024, 12:59
Etsy Adjusts Product Categories
Etsy, a platform renowned for its handmade and vintage items, has introduced new product categorization rules to adapt to evolving market demands.
New Categorization Strategy
- Changes: Products now classified as 'made by,' 'designed by,' 'handpicked by,' or 'sourced by.'
- Wider Selection: Offers a broader range of products to cater to diverse customer preferences.
- Response to Competition: Aligns with market trends and counters competition from platforms like Temu and Amazon.
This move signifies Etsy's strategic evolution to stay relevant in the competitive e-commerce landscape and retain its distinctive brand image.
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