Etsy Shifts Focus with New Product Categorization Strategy

Tuesday, 9 July 2024, 12:59

Etsy, known for handmade and vintage items, updates its product categories to include 'made by,' 'designed by,' 'handpicked by,' and 'sourced by.' This change is seen as a response to increasing competition from platforms like Temu and Amazon. The shift aims to offer a wider range of products while maintaining Etsy's unique identity in the marketplace.
The Verge
Etsy Shifts Focus with New Product Categorization Strategy

Etsy Adjusts Product Categories

Etsy, a platform renowned for its handmade and vintage items, has introduced new product categorization rules to adapt to evolving market demands.

New Categorization Strategy

  • Changes: Products now classified as 'made by,' 'designed by,' 'handpicked by,' or 'sourced by.'
  • Wider Selection: Offers a broader range of products to cater to diverse customer preferences.
  • Response to Competition: Aligns with market trends and counters competition from platforms like Temu and Amazon.

This move signifies Etsy's strategic evolution to stay relevant in the competitive e-commerce landscape and retain its distinctive brand image.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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