Urban Areas Hit Hard, Rural Sector Remains Stable: Impact on FMCG Growth
Monday, 8 July 2024, 19:07
FMCG Growth Trends
FMCG sales growth is slowing down in urban and rural areas despite price cuts.
Challenges Impacting Demand
- Heat waves
- Election-related restrictions
- Reduced cash-buying
Analysts foresee potential rural-led recovery in the second half of FY25 with predictions of muted value growth and potential volume growth for staple companies.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.