Urban Areas Hit Hard, Rural Sector Remains Stable: Impact on FMCG Growth

Monday, 8 July 2024, 19:07

FMCG sales growth facing slowdown in urban and rural regions despite price adjustments. Challenges like heat waves, election restrictions, and cash-buying decline affecting demand. Analysts predict possible rural-led recovery in H2 FY25 with expectations of steady volume growth for staple companies amidst muted value growth.
Economictimes
Urban Areas Hit Hard, Rural Sector Remains Stable: Impact on FMCG Growth

FMCG Growth Trends

FMCG sales growth is slowing down in urban and rural areas despite price cuts.

Challenges Impacting Demand

  • Heat waves
  • Election-related restrictions
  • Reduced cash-buying

Analysts foresee potential rural-led recovery in the second half of FY25 with predictions of muted value growth and potential volume growth for staple companies.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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