Huawei's Strategic Decision to Sell Aito Electric Vehicle Trademark to Partner

Wednesday, 3 July 2024, 09:00
In a strategic move, Huawei has sold the trademark of its EV brand Aito to Seres, its Chinese carmaking partner, for US$350 million. This decision reflects Huawei's focus on enhancing its role as a systems and know-how supplier in the electric vehicle industry. The deal signifies a strategic partnership between Huawei and Seres, aiming to strengthen their positions in the evolving EV market. Overall, the move highlights Huawei's strategic maneuvering to adapt to changing market dynamics and solidify its presence in the electric vehicle sector.
South China Morning Post
Huawei's Strategic Decision to Sell Aito Electric Vehicle Trademark to Partner

Huawei Sells Aito Electric Vehicle Trademark to Partner

In a strategic move, Huawei has sold the trademark of its EV brand Aito to Seres, its Chinese carmaking partner, for US$350 million.

This decision reflects Huawei's focus on enhancing its role as a systems and know-how supplier in the electric vehicle industry.

The deal signifies a strategic partnership between Huawei and Seres, aiming to strengthen their positions in the evolving EV market.

Overall, the move highlights Huawei's strategic maneuvering to adapt to changing market dynamics and solidify its presence in the electric vehicle sector.

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