European Commission Investigates Meta's Targeted Advertising Tactics

EU Launches Probe into Meta for Targeted Advertising Practices

The European Commission has initiated a formal investigation into Meta's targeted advertising practices, alleging anticompetitive behavior.

Anticompetitive Allegations

• Abuse of Dominant Market Position: The probe focuses on whether Meta has been abusing its dominant market position to stifle competition and harm consumers.

Regulatory Implications

• Significant Fines: If found guilty, Meta could face significant fines and regulatory action.

These developments may have a profound impact on Meta's operations in the European market and the broader digital advertising industry.