Nike Faces Challenges with Slower Sales Growth and Guidance Cut

Thursday, 27 June 2024, 20:44

Nike's latest financial report reveals a concerning trend with the company experiencing its slowest annual sales gain in over a decade. The sportswear giant grapples to regain lost market share amidst rising competition from emerging brands, such as On Running and Hoka. This downward trend leads to a warning of potential guidance cut, signaling turbulent times ahead for Nike's performance in the market.
CNBC
Nike Faces Challenges with Slower Sales Growth and Guidance Cut

Nike Warns of Guidance Cut

Nike has reported its slowest annual sales gain in 14 years, reflecting challenges in the market.

Market Share Competition

The sportswear company faces stiff competition from emerging brands like On Running and Hoka, impacting its growth.

  • Guidance Cut: Nike issues a warning of potential guidance cut, indicating future uncertainties.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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