Exclusive Interview with Ferrari CEO Benedetto Vigna: Electric Car Demand and Luxury Brand Positioning

Monday, 24 June 2024, 16:22
In an exclusive interview with Ferrari CEO Benedetto Vigna, key discussions include the surge in demand for electric cars, insights into Ferrari's new E-Building, the luxury positioning of the brand, and more. Vigna provides unique perspectives on the emotional connection between drivers and supercars, shedding light on Ferrari's strategic moves in the evolving automotive landscape.
CNBC
Exclusive Interview with Ferrari CEO Benedetto Vigna: Electric Car Demand and Luxury Brand Positioning

Ferrari CEO Benedetto Vigna Interview Highlights

In an exclusive conversation with Robert Frank, Ferrari CEO Benedetto Vigna shares insights into the growing demand for electric vehicles and the brand's E-Building initiative.

Key Points:

  • Electric Car Demand: Discussing the shift towards electric vehicles.
  • Luxury Brand Positioning: Insights into Ferrari's reputation as a luxury brand.
  • Emotional Connection: Exploring the emotional allure of supercars for drivers.

In conclusion, Vigna's interview reveals Ferrari's strategic focus on meeting evolving consumer demands while maintaining its luxury status in the automotive industry.

Do you want to advertise here? Contact us

Related posts

Do you want to advertise here? Contact us
Do you want to advertise here? Contact us
Newsletter

We carefully select news from the world of finance and publish it for our users. We understand the importance of reliable and up-to-date information for people in the financial world. Do you want to receive news in a convenient format and always have it at hand — subscribe to our newsletter and make your analytical work more effective.

Subscribe