Exclusive Interview with Ferrari CEO Benedetto Vigna: Electric Car Demand and Luxury Brand Positioning
Monday, 24 June 2024, 16:22
Ferrari CEO Benedetto Vigna Interview Highlights
In an exclusive conversation with Robert Frank, Ferrari CEO Benedetto Vigna shares insights into the growing demand for electric vehicles and the brand's E-Building initiative.
Key Points:
- Electric Car Demand: Discussing the shift towards electric vehicles.
- Luxury Brand Positioning: Insights into Ferrari's reputation as a luxury brand.
- Emotional Connection: Exploring the emotional allure of supercars for drivers.
In conclusion, Vigna's interview reveals Ferrari's strategic focus on meeting evolving consumer demands while maintaining its luxury status in the automotive industry.
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