Challenges Persist as ZKsync Era's Airdrop Fails to Boost Activity

Wednesday, 19 June 2024, 19:27

The ZKsync Era's airdrop, intended to stimulate activity, did not succeed in reversing the downward trend in transactions and active addresses. The post highlights the challenges faced despite efforts to incentivize participation. It raises questions about the effectiveness of airdrops in addressing declining user engagement. The conclusion suggests a need for alternative strategies to drive growth and user adoption.
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Challenges Persist as ZKsync Era's Airdrop Fails to Boost Activity

Challenges of Airdrop Strategy

The ZKsync Era's airdrop aimed to spur activity but failed to stop the decline in transactions and active addresses.

Effectiveness Questioned

The post raises concerns about the impact of airdrops on user engagement.

  • Incentivizing Participation: Despite efforts to incentivize users, the decline continues.
  • Alternative Strategies: The need for innovative approaches to drive growth is emphasized.

The analysis underscores the challenges in stimulating user activity through airdrop initiatives.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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