Challenges Persist as ZKsync Era's Airdrop Fails to Boost Activity

Challenges of Airdrop Strategy

The ZKsync Era's airdrop aimed to spur activity but failed to stop the decline in transactions and active addresses.

Effectiveness Questioned

The post raises concerns about the impact of airdrops on user engagement.

• Incentivizing Participation: Despite efforts to incentivize users, the decline continues.
• Alternative Strategies: The need for innovative approaches to drive growth is emphasized.

The analysis underscores the challenges in stimulating user activity through airdrop initiatives.