Chinese Companies Make Waves as Key Sponsors at Euro 2024

Tuesday, 18 June 2024, 11:00
Amidst a field of sponsors for Euro 2024, Chinese firms take the spotlight with five out of the thirteen sponsorships. Alibaba and BYD lead the trend of Chinese companies seeking international exposure due to sluggish domestic growth.
South China Morning Post
Chinese Companies Make Waves as Key Sponsors at Euro 2024

Chinese Sponsors Steal the Show

Five out of the championship's 13 sponsors hail from China, emphasizing a global outreach strategy amid local economic challenges.

Alibaba and BYD Lead the Trend

Chinese giants like Alibaba and BYD are at the forefront, seeking visibility and brand recognition in the international arena.

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