Tencent Introduces Ban on AI-Powered Digital Influencers within WeChat Live Streaming Sphere

Monday, 17 June 2024, 13:00

Tencent's WeChat has decided to prohibit the use of AI-powered digital hosts on its live-streaming commerce platforms amid Beijing's stricter regulations on AI-generated content. The move signals a significant shift in the digital influencer landscape and reflects Tencent's commitment to align with evolving regulatory frameworks. This decision is expected to impact the dynamics of live streaming within WeChat and could potentially influence similar actions in the industry.
South China Morning Post
Tencent Introduces Ban on AI-Powered Digital Influencers within WeChat Live Streaming Sphere

Tencent's WeChat Ban

Tencent has announced a ban on AI-powered digital hosts on its live-streaming commerce platforms, signaling a notable shift within the digital influencer landscape. This decision comes in the wake of tightening regulations on AI-generated content by Beijing.

Industry Impact

  • Regulatory Compliance: Tencent's move underscores the importance of complying with evolving regulatory frameworks.
  • Content Moderation: The ban highlights the company's commitment to moderating AI-driven content for enhanced user experience.

Overall, Tencent's action is expected to reshape the dynamics of live streaming within WeChat and set a precedent for the industry.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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