Online Attacks Prompt Zhong Shanshan to Demand Apology from Zhang Yiming at ByteDance

Online Attacks and the Demand for Accountability

Zhong Shanshan, the founder of Nongfu Spring and China’s second-richest billionaire, has made headlines following his public demand for a formal apology from Zhang Yiming, founder of ByteDance, the parent company of Douyin. Recently, Zhong attributed a series of online attacks and nationalist bullying campaigns to misinformation circulating on Douyin, China's leading short-video platform.

Impact of Internet Rumours on Business

These online attacks have reportedly harmed Zhong's business, with Nongfu Spring suffering a staggering 18% drop in bottled water sales, amounting to 8.53 billion yuan in the first half of the year. Zhong expressed frustration over the negative impact of internet misinformation, referencing specific platforms that he believes should be held accountable.

• Zhong Shanshan explicitly named Douyin and Toutiao.
• He emphasized the need for responsible content management by these platforms.
• Zhong's speech aligns with broader governmental sentiments advocating for protection against online bullying.

Calls for Greater Transparency

In his address, Zhong urged Zhang Yiming to disclose the content recommendation algorithm that guides Douyin, accentuating a demand for transparency among social media platforms. As he awaits an apology, Zhong represents a growing call among businesses for greater accountability from powerful digital entities.

The Path Forward

As the landscape of online interactions evolves, Zhong’s demands spotlight critical questions about the responsibilities of tech giants like ByteDance in curbing harmful internet rumours. His public outcry may well set a precedent for future discourse on digital accountability and business ethics in China.