The Hidden Costs of Airlines' Direct Selling Strategies

Airlines' Direct Selling Dilemma

Airlines are exploring ways to sell tickets directly to customers, aiming to streamline processes and increase profits. However, this approach can backfire due to hidden complexities and challenges.

Unforeseen Financial Implications

• The cost of managing direct sales: Airlines have to invest in technology and resources to handle direct transactions, impacting their bottom line.
• Customer service concerns: Direct selling may lead to customer dissatisfaction due to lack of personalized assistance that intermediaries provide.

In conclusion, while cutting out middlemen seems appealing, airlines must carefully weigh the benefits against the potential drawbacks to avoid unintended consequences.