Alibaba's Rokid Introduces Next-Gen AR Glasses to Compete with Meta

Rokid's Bold Move in the AR Market

Alibaba's Rokid has entered the augmented reality (AR) landscape with its newly launched smart glasses, designed to go head-to-head with Meta Platforms. Fueled by advancements in large language models, these glasses promise to revolutionize user interaction.

Equipped with Advanced Technology

The Rokid Glasses incorporate Alibaba's Tongyi Qianwen LLMs, marking a significant development for the company, which plans to target the consumer market aggressively. Misa Zhu Mingming, Rokid's founder, emphasized the potential for profitability by 2025.

• Lightweight design at 49 grams
• Affordable price: 2,499 yuan ($345)
• Targeting markets beyond mainland China

In contrast to competitors like Meta, which has teased high-end models like Orion, Rokid is focusing on practical applications for everyday users, including real-time translations and digital payments.

New Opportunities in the AR Sphere

The rapid evolution of generative AI not only enhances the functionalities of AR devices but also reshapes consumer expectations. Baida, another tech giant in China, has also entered the race with its Xiaodu AI Glasses.

Rokid's strategy involves offering solutions suited for both consumers and businesses, emphasizing practical uses in environments like museums, where AR can enhance visitor experiences.

Looking Ahead

With significant market potential and strategic goals for growth, Rokid is well-positioned to carve out its niche in the fiercely competitive AR industry.