Warner Bros Discovery's Max: A New Contender Against Netflix in Hong Kong
Warner Bros Discovery Launches Max in Hong Kong
Warner Bros Discovery's streaming service Max, formerly known as HBO Max, is entering Hong Kong and various Asian markets on Tuesday, setting the stage for competition against Netflix and local players. JB Perrette, CEO of WBD, emphasized the vast potential of the Asia-Pacific region, stating, “We can’t really call ourselves a global product until we’re in Asia.”
Content and Market Strategy
Max will be available in Hong Kong, Taiwan, and multiple Southeast Asian countries, boasting a “significantly better, richer content offering,” which features beloved franchises like Harry Potter and the DC Universe.
- Strategic partnerships to ensure rapid scaling.
- Conversion of all HBO Go subscriptions to Max subscriptions upon launch.
Competition Landscape
As of June, Netflix, ViuTV, and YouTube Premium claimed the top positions in Hong Kong's streaming market, according to data from Rakuten Insights. Disney+, along with other global platforms, also operates in the city.
Perrette acknowledged the competitive scene, asserting that WBD is “working with all sorts of partners to try and make sure that we scale.”
Regulatory Compliance
Content compliance with local regulations remains a priority. Perrette noted, “We’re always going to be compliant with the rules and regulations of any territory that we enter.”
Expanding into a Booming Market
The Asia-Pacific video streaming market was valued at approximately US$19.45 billion last year, with predictions to reach over US$93.87 billion by 2030 according to Grand View Research. WBD aims to capitalize on this explosive growth.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.