New Hope's Liu Chang Navigates Shifting Consumer Preferences in Agribusiness
Adapting Pig Farming to Changing Consumer Habits
In the dynamic landscape of China's agribusiness, Liu Chang, chairwoman of New Hope Liuhe, is at the forefront of transformation. Facing a significant economic shift, Liu Chang recognizes the evolving preferences of consumers, particularly the post-2000 generation. As practical values take precedence, she is steering New Hope to align with modern consumption habits.
Understanding the New Generation's Preferences
- Changing spending habits emphasize practical choices.
- Consumers now value pre-prepared ingredients and convenience.
- Sales of processed meat products surged, indicating growth opportunities.
Opportunities Amidst Economic Shifts
New Hope is responding to these shifts by innovating its product offerings. With revenue growth in processed meat and ready-to-eat meals, the company is focusing on internal efficiency and quality to meet evolving consumer needs.
- 268,700 tonnes of processed products sold in 2023.
- Over 1.3 billion yuan generated from popular items.
- Adaptation to competition through quality and pricing strategies.
Liu Chang believes that while the entrepreneurial landscape has changed since her father’s time, there remains ample room for growth through strategic adjustments and a focus on real value.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.