Floki’s Valhalla Partners with Dubai’s Mall of the Emirates for a Landmark Campaign

Wednesday, 13 November 2024, 19:16

Floki’s Valhalla has partnered with Dubai’s Mall of the Emirates for a landmark campaign. This initiative enhances Valhalla's visibility in the UAE's burgeoning crypto market. Set to run from November 15 to December 12, the campaign will feature extensive branding across 93 screens, targeting a diverse international audience.

Finbold — Floki’s Valhalla Partners with Dubai’s Mall of the Emirates for a Landmark Campaign

Exciting Partnership Announcement

Miami, Florida, 13th November 2024, Chainwire – Valhalla, Floki’s PlayToEarn Massively Multiplayer Online Role-Playing Game (MMORPG), proudly announces a groundbreaking partnership with Dubai's Mall of the Emirates.

A Major Marketing Campaign

On November 13, Valhalla unveiled a dazzling partnership that showcases its brand via 93 screens located throughout the mall, running from November 15 until December 12. This partnership marks a significant milestone in Valhalla's global outreach efforts.

Strategic Location and Foot Traffic

Located in Dubai, the Mall of the Emirates is renowned as one of the world's premier shopping destinations.
With a daily foot count of approximately 111,500, it provides an optimal platform for Valhalla to engage a broad audience.

Engaging Diverse Audiences

Strategically positioned on Sheikh Zayed Road, the Mall boasts a unique visitor demographic, offering Valhalla an unparalleled opportunity to connect with both local residents and international tourists.

The Economic Opportunity

Valhalla’s campaign capitalizes on the vital UAE market, recognized as the third-largest crypto economy in the MENA region. With $34 billion in crypto transactions from July 2023 to June 2024 alone, the UAE has experienced an astonishing 42% year-on-year growth.

Aligning with Dubai’s Crypto Wave

This landmark campaign strategically aligns with Dubai's emergence as a crypto hub, supported by favorable regulations from the Dubai International Financial Centre (DIFC) and Virtual Asset Regulatory Authority (VARA).

Continuing Momentum

Following a successful marketing initiative at WAFI Mall, where Valhalla branding graced 18 digital screens, this new campaign reinforces Floki’s commitment to establishing a powerful presence in Dubai’s crypto landscape.

About Valhalla

Valhalla, a blockchain-based MMORPG drawn from Norse mythology, invites players to engage in thrilling battles and a player-driven economy.

About Floki

Floki represents the people's cryptocurrency, focusing on community and strategic marketing, with over 490,000 holders globally.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.