Beijing's Lead on Tourism: Goldjoy Group Advocates Economic Metrics for Hong Kong's Visitors

Monday, 11 November 2024, 13:45

Beijing's push for Hong Kong's tourism sector hinges on setting clear economic benefits as key performance indicators. Michael Tien Puk-sun of Legco highlighted the need to ensure every tourism project maximizes visitor spending. With the rise of cultural and wellness tourism, stakeholders emphasize a strategy that attracts overnight stays to bolster the economy.

Scmp — Beijing's Lead on Tourism: Goldjoy Group Advocates Economic Metrics for Hong Kong's Visitors

The Call for Economic Indicators in Tourism Projects

Beijing's emphasis on the economic benefits of tourism projects for Hong Kong has sparked discussions around the necessity for clear key performance indicators (KPIs). Michael Tien Puk-sun, a prominent figure in Legco, stressed the importance of defining economic gains in every tourism initiative. “What benefit can events like this bring to the local economy?”, he queried concerning the effectiveness of current tourism activities.

Utilizing Hong Kong's Strengths for Tourism Development

Industry leaders like Frederick Yip Yeung-fai from the Goldjoy Group urge Hong Kong to capitalize on its unique attractions such as wellness and cultural tourism. “We should become more aggressive to attract visitors,” Yip recommended, advocating for offerings that not only entice but also encourage visitors to extend their stay.

Xia Baolong, director of the Hong Kong and Macau Affairs Office, has repeatedly pointed out the need for tourism enhancement.
Warner Cheuk Wing-hing is leading efforts to identify new tourist hotspots.
Current statistics show a significant rise in visitor numbers, but several officials express concern over still-muted economic returns.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.