Hypefest Brings Energy to Central Harbourfront Amid Typhoon Threat

Hypefest Unfolds at Central Harbourfront

Hypefest dominates the Central Harbourfront stage in Hong Kong, attracting crowds and vendors despite a looming typhoon. The two-day cultural festival is bolstered by HK$15 million from the government’s Mega Arts and Cultural Events Fund, drawing an expected 30,000 attendees. Adrian Cheng Chi-kong, chairman of the Mega Arts and Cultural Events Committee, emphasized Hypefest's role in placing Hong Kong on the global cultural map.

Star-Studded Lineup and Unique Offerings

• Headlining acts include internationally acclaimed DJ Peggy Gou and Grammy-winning French duo Justice.
• Notable performers like ADOY, Awich, and American rapper Rich The Kid are set to dazzle festival-goers.
• The festival features a food village with pop-up stalls, art installations, and interactive games for attendees.

Attendee Enthusiasm and Business Impact

Cynthia Chen and her friends, arriving from Guangzhou, eagerly anticipate performances from their favorite artists. They expressed excitement despite weather concerns and emphasized their dedication to cultural events. Local business owner Andrew McCarthy sees Hypefest as an excellent opportunity for brand building, hoping to replicate the success of previous events.

Government Engagement and Ticketing

While lawmaker Michael Tien Puk-sun attended, he voiced concern over the absence of culture secretary Kevin Yeung Yun-hung. Standard tickets for this inaugural event are available at HK$680, while weekend passes retail for HK$988.