Tim Ho Wan's Future: Crucial to Retain Founders Post-Jollibee Buyout

Saturday, 9 November 2024, 09:00

Tim Ho Wan is poised for a crucial transformation as Jollibee Food Corporation acquires the brand. Retaining founders is critical for maintaining the brand's heritage. Veteran Robert Chua Wah-peng emphasizes the need for founders as vital advisers to ensure authenticity and integrity in the Michelin-starred dining experience.
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Tim Ho Wan's Future: Crucial to Retain Founders Post-Jollibee Buyout

Tim Ho Wan's New Chapter Under Jollibee

The recent acquisition of Tim Ho Wan by Jollibee Food Corporation has sparked discussions about the future of this iconic Michelin-starred dim sum chain. Veteran broadcaster Robert Chua Wah-peng stresses that retaining the original founders is crucial to preserving the brand's authenticity.

The Founders' Importance

Chua notes the importance of having the founders as consultants, stating, "It would be sad if it is totally divorced from the original [people] going forward." With Mak Kwai-pui and his team's culinary excellence as the backbone, keeping their influence is necessary.

  • The first Tim Ho Wan branch opened in 2009 in Mong Kok.
  • Known for its baked pork buns, the restaurant earned its Michelin star shortly after.
  • After extensive expansion, Tim Ho Wan operates around 80 stores across various markets.

Chua's Journey in the Industry

Robert Chua, who has had a significant broadcasting career including the long-running show Enjoy Yourself Tonight, credits his corporate journey to the trust placed in him despite his initial lack of experience in the food sector. Harry Chua and he successfully raised the brand’s profile by redefining its market approach.

Concerns Over Ownership Transitions

While recognizing Jollibee's reputable status in the fast-food industry, Chua expresses concerns about the ownership of Hong Kong brands shifting to foreign entities, citing similar events with Tam Jai Yunnan Mixian and Tam Jai Sam Gor.

This transition brings a blend of trust in Jollibee and nostalgia for the original hands that shaped the beloved brand. The essence of Tim Ho Wan is under discussion, as it needs careful handling under its new management.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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