L'Oréal's Supply Chain Innovations at Trade Expo to Combat Consumption Slowdown
Strategic Supply Chain Enhancements
L'Oréal is on a mission to bolster its supply chain resilience in response to a consumption slowdown exacerbated by global events. Speaking at the China International Import Expo (CIIE), Pankaj Gupta, senior vice-president of L'Oréal China and North Asia, highlighted their focus on localization.
Adapting to Global Challenges
Gupta pointed out that disruptions from COVID-19 and ongoing conflicts in Ukraine and the Middle East have necessitated a reevaluation of their supply chain operations.
- New Warehouse Locations: L'Oréal has activated warehouses in previously unutilized regions in northeast China.
- Technological Advances: Implementing technology to track consumer feedback and service fluctuating online sales.
Innovation and Consumer Engagement
At the CIIE, L'Oréal also introduced the Big Bang innovation program aimed at supporting early-stage Chinese start-ups, illustrating their commitment to innovation in a challenging environment.
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