Sui Recognizes Sports Fans Through Strategic Collaboration with Fan Engagement Platform Trace

Sui Recognizes Sports Fans with Trace Partnership

Grand Cayman, Cayman Islands, 7th November 2024, Chainwire — Sui recognizes sports fans through a strategic partnership with the UK-based fan engagement startup Trace. This collaboration marks a significant step forward in engaging fans with Sui-based digital memorabilia, particularly targeting the global tennis audience.

Trace and Sui: A Winning Alliance

Sui Foundation, dedicated to advancing its Layer 1 blockchain, partners with Trace to transform the sports fandom experience. Trace's launch with the ATP Tour showcases their digital memorabilia, allowing tennis fans to claim unique collectibles from the Nitto ATP Finals.

• Sui enables fast and cost-effective transactions.
• Trace provides innovative digital experiences for sports fans.
• Partnership aims to reach millions of sports enthusiasts worldwide.

Digital Memorabilia and Global Engagement

With the Momentum collection, fans will engage with the essence of each singles match through Sui's advanced technology. According to Tareq Nazlawy, CEO of Trace, the choice of Sui was strategic for providing an unparalleled fan experience.

Future of Sports Engagement

Trace is working with engineering firm Epam Systems to maximize Sui’s capabilities, including zkLogin and Kiosk technology. This partnership positions Sui as a leader in integrating Web3 technologies into traditional sports models.