Chinese Consumers Embrace High-Protein Milk Beverages and Healthy Snacks at CIIE
Growth of High-Protein Milk Beverages
Chinese consumers are showing a strong preference for high-protein milk beverages, with companies such as Goodman Fielder innovating to meet this demand. Stacy Tang, an export sales manager of Goodman Fielder, notes the rising interest in products sourced from Australia and New Zealand.
Exhibitors Respond to Consumer Trends
At the China International Import Expo (CIIE), major players in the food industry, including Volkswagen Group and L'Oreal, acknowledge the shift towards healthy eating among Chinese consumers. These trends are demanding creative product solutions from various companies.
- New Product Offerings: Goodman Fielder has introduced La Famiglia frozen garlic bread and pancake mixes to cater to local tastes.
- Theland, a New Zealand firm, is launching products like honey-infused milk despite economic challenges.
Opportunities in the Silver Hair Economy
The rise of the silver hair economy presents new opportunities in the Chinese market. As the population ages, companies must adapt their offerings to meet the needs of both older and younger consumers. Sheng Wenhao, CEO of Theland, emphasizes ongoing growth in this consumer segment.
- Focus on innovative products.
- Respond to shifting consumer preferences for health-conscious options.
Peter Meng from Bright Food highlights that Chinese consumers are looking for snacks that are both natural and healthy, reflecting broader market trends.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.