Queensland Trade Impediments and Australia’s Largest Trade Delegation at CIIE

Queensland Trade Impediments and the Significance of CIIE

Australia, having brought more than 250 companies to the world’s largest trade expo, the China International Import Expo (CIIE), reflects a renewed commitment to strengthening ties with Beijing. This year marks its largest delegation ever, a significant achievement amidst improving relations between the two nations.

Food and Agriculture Sector Standout

Almost 70 percent of the Australian contingent consists of food and beverage companies, including renowned providers of milk, Wagyu beef, and wine. According to John Madew, the senior trade and investment commissioner in Shanghai, these premium products have garnered high regard among Chinese consumers.

Potential Economic Gains

• The delegation anticipates signing agreements potentially worth A$300 million (US$198 million).
• Last year’s expo saw Chinese businesses sign deals totaling US$78.4 billion.
• This year's event features 3,500 exhibitors from over 150 countries, including global giants like Volkswagen and L’Oréal.

Strengthening Bilateral Relations

Thanks to improved relations and the removal of trade barriers by China, Australia's exports, particularly wine, have surged with enhanced interest. Daniel Gschwind, head of Queensland’s trade and investment committee, emphasized the importance of the CIIE for connecting with Chinese consumers while also noting that Queensland sent over 100 delegates, marking its largest representation.

With the expansion of China's visa exemption policy, Australian businesses can now seize visa-free travel opportunities, enhancing business interactions significantly.