China's Tourists from Lower-Tier Cities are Shaping the Future of Overseas Travel
China's Tourists from Lower-Tier Cities Drive Overseas Travel Growth
Residents from Chinese lower-tier cities such as Zhangzhou are emerging as a major force in international tourism. With visa-free options to neighboring locations like Thailand and Malaysia, their interest in traveling abroad has surged in recent months. The end of COVID-19 restrictions has removed barriers, further fueling their eagerness to explore.
Rising Incomes and Travel Potential
- Incomes in third- and fourth-tier cities have increased more than in major urban centers.
- Lower living costs allow for greater disposable income available for travel.
- Retail sales in these cities are outperforming those of first- and second-tier locations.
Travel Trends Among Lower-Tier Residents
Recent data has shown that during the National Day holiday, outbound travel bookings doubled for fourth-tier cities compared to last year. Economists note that travelers from these regions are now embracing travel, with many opting for short-haul destinations.
This growing enthusiasm signifies a shift in tourism dynamics, where even residents of smaller cities can pursue global travel opportunities.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.