Alibaba's AliExpress Singles' Day Offers Huge Discounts This Black Friday
Alibaba's International Shopping Revolution
Alibaba Group Holding's AliExpress is bringing the world's largest online shopping festival, Singles' Day, to the United States, offering a unique alternative to Black Friday and Cyber Monday. Starting Friday, gearing up for one of the biggest shopping events, discounts of up to 90% await consumers on tech gadgets, home essentials, and beauty products.
Sales Period and Promotions
The sales kick off on a Friday, initiating a three-day presale period for consumers to explore discounts and prepare their carts. Final purchases will be available from November 11 to November 18. As Alibaba seeks to expand internationally, the shopping festival, also known as Double 11, evolves to capture an audience eager for substantial savings.
- The initiative aligns with a broader strategy to tap into US markets.
- Similar moves are seen from competitors like JD.com and Pinduoduo.
Localized Engagement and Initiatives
In a bid to strengthen user engagement, AliExpress has launched AliExpressDirect, empowering local retailers to directly sell on the platform. This introduction enables US-based merchants to join without commission fees for a limited time, echoing strategies employed by rivals such as Shein and Temu.
- Creative campaigns encourage American consumers to participate.
- Interesting challenges on platforms like TikTok offer shopping credits and enhance brand visibility.
A recent survey found that 79% of US consumers value discounts during the holiday season.
The Significance of Singles' Day
With major earlier holiday shopping events like Singles' Day becoming increasingly relevant, consumers prioritize savings as inflation influences budgets. Chris Carl, head of marketing at AliExpress US, noted that promotional events are more essential than ever, marking a strategic shift in online shopping behavior.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.