Embrace the Power of Live-Streaming: Alibaba Calls on CEOs to Engage with Taobao Users During 618 Shopping Extravaganza

Thursday, 6 June 2024, 23:00
Alibaba is urging top executives to participate in live-streaming sessions on Taobao, inspired by the successes of Xiaomi CEO Lei Jun and JD.com founder Richard Liu's digital avatar. As the 618 shopping festival approaches, the e-commerce giant aims to boost engagement and drive sales through interactive CEO live-streams on its online platform.
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Embrace the Power of Live-Streaming: Alibaba Calls on CEOs to Engage with Taobao Users During 618 Shopping Extravaganza

Alibaba Encourages CEOs to Live-Stream on Taobao for 618 Shopping Festival

As the 618 shopping festival nears, Alibaba is leveraging the influence of top executives to enhance user engagement on Taobao. Following the positive outcomes experienced by Xiaomi CEO Lei Jun and JD.com founder Richard Liu's digital avatar, Alibaba seeks wider CEO participation in live-streaming events.

  • Increased Engagement: Engaging directly with users can foster trust and drive sales.
  • Market Innovation: Utilizing live-streaming as a promotional tool showcases technological innovation.
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