Zhejiang Provincial Government Launches Cross-Border E-Commerce Platform to Boost Sales

Thursday, 31 October 2024, 12:00

Alibaba International Digital Commerce Group is at the forefront as Zhejiang province rolls out a cross-border e-commerce platform. This initiative aims to streamline logistics and regulatory compliance for merchants. The Zhejiang Cross-Border E-Commerce Comprehensive Service Platform in Hangzhou is set to serve thousands of enterprises, addressing key challenges and boosting international trade.
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Zhejiang Provincial Government Launches Cross-Border E-Commerce Platform to Boost Sales

Introduction to the Cross-Border E-Commerce Initiative

The Zhejiang provincial government has launched a significant initiative to enhance cross-border e-commerce in collaboration with Alibaba Group Holding and the Zhejiang International E-Commerce Holdings. The new platform in Hangzhou aims to provide a comprehensive set of services that streamline logistics, regulatory compliance, and funding options for local merchants.

Features of the Comprehensive Service Platform

  • Integrated Services: The platform addresses crucial business needs from fundraising to cross-border payments.
  • Target Enterprises: Expected to serve around 15,000 businesses over three years.
  • Potential Growth: Anticipated cross-border e-commerce export value is estimated at 35 billion yuan (US$4.9 billion).

Response to Market Needs

Chen Mingchun, representing Zhejiang International E-Commerce Holdings, emphasized the importance of the platform in responding to shifting market demands amid weak consumption on the mainland. With Zhejiang last year recording significant cross-border trade achievements, this initiative marks a pivotal moment for Chinese e-commerce merchants.

Final Thoughts

With Zhejiang's cross-border e-commerce exports climbing 38.5% year-on-year, this platform reflects a proactive approach to foster international trade. It establishes the province as a vital hub for e-commerce in China, directly aligning with ongoing trends towards globalization.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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